SPOTTED: A new face has been seen around the Groove office. In the marketing department, with the sales team, and even the design department? Who is this mystery girl and what is she doing at Groove? You'll have to read on because I'll never tell!
I am so happy to be the newest Groove Girl and to be part of the Groove family, even if it is only for a month. I can't believe it's already over, I feel like the time passed way too quickly! I really have the sense of belonging here because all of my colleagues are so nice and helpful. They are always willing to explain or teach me things, I really have fun with them. They During my internship I worked with the Sales, Marketing, and Design departments and learned so much.
One of my favorite parts of my experience was working with the design department. I learned how to research the newest and upcoming fashion trends for the coming seasons. For example, one day we went to South Coast Plaza and Fashion Island (some of the biggest shopping centers here) to help clearly define the current fashion trends. Shopping for trends is a lot like window-shopping. It was my first time shopping from a professional standpoint, but it was really fun! We figured out who/what are top sellers and researched where that style came from. When I got back I took all my observations and information and make my very own trend board (design team has so many and constantly updating/making new ones)!
|I Made This!|
Another highlight during my internship was working with the Marketing department. Prior, I really didn't have any idea what marketing was. To me sales and marketing were basically the same thing. Now, however, I have learned that in marketing it is important to focus on promotions and advertisements, social media, and of course the customer. I learned how to get into the consumer's mind and see what effects their buyer behavior and habits.I also helped make Instagrams, pins, a press release, and promotional material for email blasts.
|GG the Fish|
|That's Me Packing Up Samples!|
|The Groove Girl Family!|