SPOTTED: A caravan of Groove Girls driving around
Santa Barbara with flowers in their hair and arms full of shoes. They quick change, accessorize, touch up
their makeup and hair. Why are they
dressed for the springtime in the middle of winter? Well, you’ll just have to read on, because
I’ll never tell!
XoXo,
Groove Girl
Our Newest Groove Girls
It’s that time again, and I’m not talking about the
holidays. This past Friday, Groove
Footwear featured the newest styles from our Spring and Fall 2014 lines in our
photo shoot! This shoot went
unbelievably well…they just keep getting better every time! Through all of the ups and downs, the stress
and drama, we had yet another fabulous shoot!
After the photographer, makeup artist, Janice Johnson, and
hair stylist, Katie Lee were
scheduled, it was time to start scouting the talent. Chase stepped in to help add a little
masculinity into the mix….hey, I mean we’ve either got a crush, a boyfriend, or
hubbie. It’s very important to find the
right face and look for our newest Groove Girls. We looked through so many amazing and
beautiful young women, but when you see a Groove Girl, you just know. We chose our fabulous threesome, Gabby,
Hannah, and Leila, because they exude Groove Girls from the inside out.
Then it was time for the fun part...picking out all of the clothes and accessories! It's like the ultimate game of dress up...only with life-sized Barbies! Along with our own clothing, we are so grateful to have been able to pull items from Holly Sharpe; a local Laguna Beach boutique we are obsessed with!
One of the best characteristics of Groove Footwear is that
no matter what you wear, Groove has the perfect pair! We wanted to tell the story of a day in the
life of a Groove Girl. She can wear the
same shoes from day to night, from class to the mall.
Next we came back to the studio to refuel, change, and get ready for
the next location. To incorporate the
playful, innocent and fun side of Groove, our Groove Girls hit the road for the
beach in a vintage pink jeep in colorful outfits and fun Groove styles!
After a
day at the beach, what’s more fun than a bonfire party while the sun
sets?! Our boho-chic bonfire was the
perfect place to wear our newest casual springtime styles, like our gladiator
sandals and wedges. Cuddling up next to
a cozy fire in our Comfy slippers is such a perfect end to a whirlwind day!
Stay tuned for more behind the scenes and exclusive sneak peaks at some of the final shots!
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XoXo,
Groove Girl